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The Dark Side of Social Media – A Consumer Psychology Perspective

Posted April 16, 2021 | By ale_bellot

Digital Education Programming Presented by the
Center for Health & Wellbeing

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When researchers applaud social media as a great marketing and personal communications tool, it’s easy to forget that social media has its downfalls, most notably the impact on our emotional and intellectual wellbeing. And it’s even more rare that we hear about the darkest side of social media, the side that can bring “digital drama” at best and health and wellbeing concerns at worst. Watch Clemson University’s Dr. Angeline Close Scheinbaum, a consumer psychologist and branding expert, to learn how social media has impacted the wellbeing of people and brands alike. In this virtual program, Dr. Scheinbaum discusses key themes and solutions for consumer wellbeing from her edited book “The Dark Side of Social Media: A Consumer Psychology Perspective.”

This program is presented by Dr. Angeline Close Scheinbaum and is hosted by the Winter Park Health Foundation.

About the Program Presenter
Dr. Angeline Close Scheinbaum is a Dan Duncan professor of Sports Marketing and associate professor of Marketing at Clemson University. Before joining Clemson, Dr. Scheinbaum was an associate director for research at the Center for Sports Communication & Media at the University of Texas at Austin, where she also served as associate professor in the Stan Richards School of Advertising & Public Relations. With a background in marketing and experience in sports marketing, Scheinbaum’s research is in consumer behavior with a focus in contexts of sport and e-commerce/social media. Within sport, she measures event sponsorships. She has worked with sport events sponsored by Ford, Dodge, VW, Suzuki, Mazda and Lexus. Her related stream of consumer behavior research examines online consumer behavior, which entails e-commerce and social media. She edited and authored chapters in the book, “The Dark Side of Social Media: A Consumer Psychology Perspective,” which explores many psychology- and social media-related topics. Scheinbaum has co-authored numerous articles, chapters and books. Her co-authored textbook, “Advertising and Integrated Brand Promotion,” was published in 2019 and has been adopted as a textbook in many business schools and communication programs. Dr. Scheinbaum holds degrees in Advertising and Business from the University of Georgia.